Who Is Your Publicist

A publicist is paid, while a sock puppet, or the persons purporting to write those glowing reviews and appreciative comments, are not. For some reason it is regarded as an embarrassing act of vanity to write a glowing review of your own book on Amazon, but not to act as your own publicist under a pseudonym. A publicist is trained to give your company the best shot at a full article in a major or local publication. These articles always carry more weight than an ad. A Publicist is adept at establishing core messages and fundamental corporate goals, and introducing them to the media and the public through high interest stories and press releases about products, people, services and benefits. The reason you read your favorite magazine, newspaper, blog or online news site is that you expect to find something there that is of use to you in your life -- it educates, informs, is relevant, useful for your needs, astonishes or entertains you.

Bands and musicians need exposure. American Idol last year had nearly thirty thousand applicants. Bandgator.com provides free internet promotions for musicians who need. Internet promotions at bandgator also includes free domain and web hosting services for musicians and they also provide url redirecting for their clients free of charge.

A Publicist is a person who represents your book to the media. This can be very helpful to small publishers.

Public relations is not just for large organizations. In the long run it's far less costly and often more effective than print or broadcast advertising. Publicists tend to book a lot of radio for their clients because it?s easier to get broadcast time than print space. But radio has a few disadvantages: It doesn?t have the longevity of printed publicity (It won?t turn up in a doctor?s office reception room three years later, for example). Publicity campaigns run approximately three months and continue for as long as the artist is touring and has momentum. Publicity companies may charge a monthly fee or a flat project fee plus mailing expenses and, in Canada, GST.

Publicists must be creative and proactive so as to engage all media outlets to the maximum benefit of the organization or person they are representing; the ability to connect with supplementary disciplines is extremely advantageous. Publicists work long hours and are expected to be available for the client day or night.

After office hours, they attend parties and media get-togethers in the hope of getting face time with influential journalists. Publicity is typically generated from an organization's public relations department and its goal is to gain media coverage. Examples of news-worthy events that may receive media coverage, or publicity, include ground-breaking ceremonies, press conferences, organized protests, or ceremonial appointments.

Promotion is one component of marketing. Promotional tours are far more enjoyable when you are not worrying about the post office closing, where you put your address list, and whether the buyer's credit card information is correct.